Scoring Points
Download Scoring Points full books in PDF, epub, and Kindle. Read online free Scoring Points ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Scoring Points
Author | : Clive Humby |
Publisher | : Kogan Page Publishers |
Total Pages | : 304 |
Release | : 2008-08-03 |
Genre | : Business & Economics |
ISBN | : 0749460121 |
Download Scoring Points Book in PDF, Epub and Kindle
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. It explains in detail how Tesco collected, analysed and used customer data to become a retail giant, making customer loyalty marketing work when almost every other programme failed. By pairing its loyalty scheme with sophisticated information technology, Tesco set a new standard for knowing your customer. Scoring Points is one of the seminal marketing books of the last decade. A fascinating tale of what can be achieved through vision, a strong team ethic and a company-wide commitment to customer satisfaction, it is an inspirational read for anyone in business, from junior marketers or salespersons working in an FMCG environment, to any practitioner looking to better analyse their customer base.
Scoring Points Related Books
Pages: 304
Pages: 2
Pages: 290
Pages: 209
Pages: 154