Segmenting the Industrial Market

Segmenting the Industrial Market
Author: Thomas V. Bonoma
Publisher: Free Press
Total Pages: 126
Release: 1984
Genre: Business & Economics
ISBN: 9780669094695

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Segmenting the Industrial Market
Language: en
Pages: 126
Authors: Thomas V. Bonoma
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher: Free Press

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Segmenting the Industrial Market
Language: en
Pages: 126
Authors: Thomas V. Bonoma
Categories: Industrial market
Type: BOOK - Published: 1983-01-01 - Publisher: Gower Publishing Company, Limited

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Handbook of Market Segmentation
Language: en
Pages: 268
Authors: Art Weinstein
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Psychology Press

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This is a practical how-to guide to what marketers need to know about defining, segmenting and targeting business markets: assessing customer needs; gauging the
A New Approach to Industrial Market Segmentation (Classic Reprint)
Language: en
Pages: 52
Authors: Jean-Marie Choffray
Categories: Business & Economics
Type: BOOK - Published: 2018-01-29 - Publisher: Forgotten Books

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Excerpt from A New Approach to Industrial Market Segmentation Market segmentation strategies are often used successfully in consumer markets. A procedure is pre
Aerospace Marketing Management
Language: en
Pages: 600
Authors: Philippe Malaval
Categories: Business & Economics
Type: BOOK - Published: 2013-11-12 - Publisher: Springer Science & Business Media

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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to a