Selling The Invisible
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Selling the Invisible
Author | : Harry Beckwith |
Publisher | : Business Plus |
Total Pages | : 137 |
Release | : 2000-10-15 |
Genre | : Business & Economics |
ISBN | : 0759521522 |
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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