Service Business Development
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Service Business Development
| Author | : Thomas Fischer |
| Publisher | : Cambridge University Press |
| Total Pages | : 319 |
| Release | : 2012-05-24 |
| Genre | : Business & Economics |
| ISBN | : 1107022452 |
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Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.
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