Singapores Magazine And Digital Media Industry An Analysis Of Key Market Forces And Competitive Dynamics
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Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics
Author | : Tan Kwan Hong |
Publisher | : diplom.de |
Total Pages | : 20 |
Release | : 2016-07-18 |
Genre | : Business & Economics |
ISBN | : 3960675690 |
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This market research report discusses several structural aspects of the magazine and digital media industry in Singapore. In particular, this report delves into the demand-side analysis (consumer preferences and consumption patterns of magazines and digital media in Singapore), the supply-side analysis (competitors analysis and key competitive dynamics), an analysis on the print versus digital media growth trend, the possible strategic options for new market entrants with a competitive SWOT analysis of these strategic options, as well as a listing of key facts and figures of the magazine and digital media industry in Singapore. The profiles of leading magazines and players in the Singapore media industry are also highlighted.
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