Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics

Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics
Author: Tan Kwan Hong
Publisher: diplom.de
Total Pages: 20
Release: 2016-07-18
Genre: Business & Economics
ISBN: 3960675690

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This market research report discusses several structural aspects of the magazine and digital media industry in Singapore. In particular, this report delves into the demand-side analysis (consumer preferences and consumption patterns of magazines and digital media in Singapore), the supply-side analysis (competitors analysis and key competitive dynamics), an analysis on the print versus digital media growth trend, the possible strategic options for new market entrants with a competitive SWOT analysis of these strategic options, as well as a listing of key facts and figures of the magazine and digital media industry in Singapore. The profiles of leading magazines and players in the Singapore media industry are also highlighted.


Singapore’s Magazine and Digital Media Industry. An Analysis of Key Market Forces and Competitive Dynamics
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Type: BOOK - Published: 2016-07-18 - Publisher: diplom.de

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