Social And Sustainability Marketing
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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of ma
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Type: BOOK - Published: 2021-05-05 - Publisher: Emerald Group Publishing
Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Su
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Pages: 279
Type: BOOK - Published: 2019-07-03 - Publisher: Springer
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways th
