Social Marketing
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Language: en
Pages: 329
Pages: 329
Type: BOOK - Published: 2010-10-12 - Publisher: SAGE Publications
This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra K
Language: en
Pages: 245
Pages: 245
Type: BOOK - Published: 2009-11-13 - Publisher: "O'Reilly Media, Inc."
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and revi
Language: en
Pages: 420
Pages: 420
Type: BOOK - Published: 1989-10-30 - Publisher:
Outlines hows groups devoted to social change can effectively utilize their resources to maximize results, providing a marketing framework for social campaignin
Language: en
Pages: 424
Pages: 424
Type: BOOK - Published: 2021-12-02 - Publisher: Springer Nature
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapter
Language: en
Pages: 625
Pages: 625
Type: BOOK - Published: 2019-01-17 - Publisher: SAGE Publications
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definiti