Social Marketing and Advertising in the Age of Social Media

Social Marketing and Advertising in the Age of Social Media
Author: Lukas Parker
Publisher: Edward Elgar Publishing
Total Pages: 192
Release: 2020-11-27
Genre: Business & Economics
ISBN: 1786434679

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This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.


Social Marketing and Advertising in the Age of Social Media
Language: en
Pages: 192
Authors: Lukas Parker
Categories: Business & Economics
Type: BOOK - Published: 2020-11-27 - Publisher: Edward Elgar Publishing

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This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before explo
Handbook of Research on Effective Advertising Strategies in the Social Media Age
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Pages: 539
Authors: Ta?k?ran, Nurdan Öncel
Categories: Business & Economics
Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global

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Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
Digital and Social Media Marketing
Language: en
Pages: 337
Authors: Nripendra P. Rana
Categories: Business & Economics
Type: BOOK - Published: 2019-11-11 - Publisher: Springer Nature

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
The Age of Digital Marketing: Master the Power of Facebook Advertising for Insanely Effective Social Media Marketing
Language: en
Pages: 118
Authors: Matthew Bartnik
Categories:
Type: BOOK - Published: 2018-09-24 - Publisher:

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★★Receive DOUBLE VALUE on this book. Now when you purchase the paperback version of this book you get the Kindle version FOR FREE★★ Learn how to Leverag
Social Media Marketing
Language: en
Pages: 378
Authors: Noah Gray
Categories: Business & Economics
Type: BOOK - Published: 2018-01-31 - Publisher:

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Learn Social Media Marketing by Following Step by Step Instructions and Skyrocket Your Engagement This book covers a lot of Social Media Platforms: Facebook Fac