Social Media And Election Campaigns
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This book brings together fresh evidence and new theoretical frameworks in a unique analysis of the increasing role of social media in political campaigns and e
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Type: BOOK - Published: 2015-03-27 - Publisher: NYU Press
Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with c
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Pages: 160
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Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use
Language: en
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Madia provides the new toolkit for success--from pitfalls to avoid to practical baseline tactics--that every campaign communicator must understand in order to a