Social Media And Sports
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Social Media In Sport: Theory And Practice
Author | : Gashaw Abeza |
Publisher | : World Scientific |
Total Pages | : 507 |
Release | : 2021-07-26 |
Genre | : Business & Economics |
ISBN | : 9811237670 |
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.
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Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a