Social Media In Sport: Theory And Practice

Social Media In Sport: Theory And Practice
Author: Gashaw Abeza
Publisher: World Scientific
Total Pages: 507
Release: 2021-07-26
Genre: Business & Economics
ISBN: 9811237670
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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.


Social Media In Sport: Theory And Practice
Language: en
Pages: 507

Social Media In Sport: Theory And Practice

Authors: Gashaw Abeza
Categories: Business & Economics
Type: BOOK - Published: 2021-07-26 - Publisher: World Scientific

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This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also hel
Social Media in Sport Marketing
Language: en
Pages: 216

Social Media in Sport Marketing

Authors: Timothy Newman
Categories: Sports & Recreation
Type: BOOK - Published: 2017-01-08 - Publisher: Routledge

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From the Preface: "Not surprisingly, companies of all sizes are using social media as part of their marketing and public relations efforts. The growth of the so
Developing Successful Social Media Plans in Sport Organizations
Language: en
Pages: 0

Developing Successful Social Media Plans in Sport Organizations

Authors: Jimmy Sanderson
Categories: Social media
Type: BOOK - Published: 2015 - Publisher:

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Social media platforms have permeated sport at a rapid rate. It is difficult to find an avenue of sport that these communication technologies do not touch. As a
Sport, Racism and Social Media
Language: en
Pages: 0

Sport, Racism and Social Media

Authors: Neil Farrington
Categories: Computers
Type: BOOK - Published: 2015 - Publisher:

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Racist abuse may at one time have been hurled across the sports stadium or scrawled on a wall. But in today's social media world it can be published to millions
Social Media in Sport
Language: en
Pages: 211

Social Media in Sport

Authors: Gashaw Abeza
Categories: Sports & Recreation
Type: BOOK - Published: 2023-12-05 - Publisher: Taylor & Francis

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This book takes a close look at social media in sport and considers its significance for sport business and for the wider relationship between sport and society