Social Psychology Of Consumer Behavior
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Social Psychology of Consumer Behavior
| Author | : Michaela Wanke |
| Publisher | : Psychology Press |
| Total Pages | : 407 |
| Release | : 2008-12-16 |
| Genre | : Business & Economics |
| ISBN | : 1136642846 |
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This volume provides coverage of the latest social-psychological research into consumer behavior, including cognitive and affective processes, media influences, and self-regulation.
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