SOCIOLINGUISTICS OF MARKETING

SOCIOLINGUISTICS OF MARKETING
Author: HELEN. KELLY-HOLMES
Publisher:
Total Pages:
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ISBN: 9781138123250

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SOCIOLINGUISTICS OF MARKETING
Language: en
Pages:
Authors: HELEN. KELLY-HOLMES
Categories:
Type: BOOK - Published: - Publisher:

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Foreign Languages in Advertising
Language: en
Pages: 263
Authors: Jos Hornikx
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

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This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke
Sociolinguistics and Business Talk
Language: en
Pages: 167
Authors: Yeonkwon Jung
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2022-04-21 - Publisher: Springer Nature

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This book delivers essential skills in “spoken” professional communications, presenting theoretical and applied frameworks for business talk using English a
Marketing Identities Through Language
Language: en
Pages: 300
Authors: E. Martin
Categories: Business & Economics
Type: BOOK - Published: 2005-11-30 - Publisher: Springer

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Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in t
The Language of Branding
Language: en
Pages: 165
Authors: Dawn Lerman
Categories: Business & Economics
Type: BOOK - Published: 2017-12-14 - Publisher: Routledge

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The Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve brand value and influence consumer behavior