Spent
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Spent
Author | : Geoffrey Miller |
Publisher | : Penguin |
Total Pages | : 388 |
Release | : 2009 |
Genre | : Business & Economics |
ISBN | : 9780670020621 |
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Explores how evolutionary psychology has begun to identify the prehistoric origins of human behavior and discusses how those discoveries have influenced the way consumer spending is viewed and controlled by companies, retailers, and marketers.
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