Sport Culture And Advertising
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Sport has a close relationship with advertising, both where advertisers sponsor sports, as well as where sport and 'fitness' lends its perceived positive imager
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Reviewers’ comments on the first edition “Marks the coming of age of the academic study of media sport.” Media, Culture & Society “The book is extremely
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Type: BOOK - Published: 2018-01-15 - Publisher: Routledge
This book addresses the unique and mutually influential relationship between sport, culture and advertising. It argues that under the current paradigm of capita
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Type: BOOK - Published: 2006-04-18 - Publisher: Routledge
This exciting, accessible introduction to the field of Sports Studies is the most comprehensive guide yet to the relationships between sport, culture and societ
