Sport Marketing
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Sport Marketing
| Author | : Bernard James Mullin |
| Publisher | : Human Kinetics |
| Total Pages | : 560 |
| Release | : 2007 |
| Genre | : Sports |
| ISBN | : 9780736060523 |
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This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important.
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"This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the lates
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Sport now has to compete for the consumer dollar with a vast array of leisure activities online as well as offline. Successful sport marketing is the result of
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With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organisations to stand out from the co
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Pages: 560
Type: BOOK - Published: 2007 - Publisher: Human Kinetics
This student text provides a foundation of theory and principles for those seeking sports management position. It provides an overview of the reasons and founda
Language: en
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Pages: 202
Type: BOOK - Published: 1999 - Publisher: Jones & Bartlett Learning
This edition presents cutting-edge conceptual and empirical approaches for managers to conduct relationships with consumers.
