Sports Sponsorship And Marketing Communications
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Language: en
Pages: 272
Pages: 272
Type: BOOK - Published: 2005 - Publisher: Financial Times/Prentice Hall
This text concentrates primarily on the objectives of marketing communications in sport and examines how sponsors can utilise sport sponsorship to achieve brand
Language: en
Pages: 248
Pages: 248
Type: BOOK - Published: 2014-07-17 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals
Language: en
Pages: 442
Pages: 442
Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
Language: en
Pages: 213
Pages: 213
Type: BOOK - Published: 2020-03-11 - Publisher: Routledge
Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Mar
Language: en
Pages: 453
Pages: 453
Type: BOOK - Published: 2004-04-12 - Publisher: Psychology Press
Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports mark
