Strategic Communication for Startups and Entrepreneurs in China

Strategic Communication for Startups and Entrepreneurs in China
Author: Linjuan Rita Men
Publisher: Routledge
Total Pages: 178
Release: 2019-12-16
Genre: Business & Economics
ISBN: 1000028143

Download Strategic Communication for Startups and Entrepreneurs in China Book in PDF, Epub and Kindle

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communication aspects of startups in the context of business in China. Drawing on interdisciplinary theories, current issues, and updated research evidence obtained from entrepreneurs and startup leaders in China, this concise volume provides research-based insights on the best practices for public relations and strategic communication in the unique context of startups. It addresses relationships with stakeholders, public relations practice, leadership communication, and how to leverage the power of social media in the entrepreneurial context. Strategic Communication for Startups and Entrepreneurs in China will be of great benefit to public relations and strategic communication scholars and practitioners, startup leaders and entrepreneurs interested in opportunities in China, and advanced students in public relations, business communication, and entrepreneurship.


Strategic Communication for Startups and Entrepreneurs in China
Language: en
Pages: 178
Authors: Linjuan Rita Men
Categories: Business & Economics
Type: BOOK - Published: 2019-12-16 - Publisher: Routledge

GET EBOOK

This book presents a comprehensive guide for public relations and strategic communication professionals and entrepreneurs to effectively manage the communicatio
Start-up and Entrepreneurial Communication
Language: en
Pages: 339
Authors: Alexander Godulla
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2024-06-21 - Publisher: Taylor & Francis

GET EBOOK

This book delves into the dynamic field of start-up and entrepreneurial communication, addressing a significant research gap. Start-up and entrepreneurial commu
Internal Communication and Employee Engagement
Language: en
Pages: 365
Authors: Nance McCown
Categories: Business & Economics
Type: BOOK - Published: 2023-04-25 - Publisher: Taylor & Francis

GET EBOOK

This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collectio
Artificial Intelligence, Strategic Communicators and Activism
Language: en
Pages: 85
Authors: Lukasz Swiatek
Categories: Business & Economics
Type: BOOK - Published: 2023-09-09 - Publisher: Taylor & Francis

GET EBOOK

In a world that is increasingly wary of artificial intelligence (AI), this book explores the pressing need for strategic communicators to move away from being a
Public Relations as Public Diplomacy
Language: en
Pages: 96
Authors: Sandra L. Braun
Categories: Business & Economics
Type: BOOK - Published: 2020-01-27 - Publisher: Routledge

GET EBOOK

This is a study of the Royal Bank of Canada’s Monthly Letter, which was initially created in 1920 as a traditional economic newsletter and later evolved quite