Strategic Marketing for Nonprofit Organizations

Strategic Marketing for Nonprofit Organizations
Author: Alan R. Andreasen
Publisher:
Total Pages: 552
Release: 2003
Genre: Nonprofit organizations
ISBN:

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For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for Nonprofit Organizations. Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.


Strategic Marketing for Nonprofit Organizations
Language: en
Pages: 552
Authors: Alan R. Andreasen
Categories: Nonprofit organizations
Type: BOOK - Published: 2003 - Publisher:

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For upper level, MBA, and executive courses in Marketing for Nonprofit Organizations, Public Administration in Nonprofit Organizations, and Public Health for No
Marketing for Nonprofit Organizations
Language: en
Pages: 241
Authors: Stacy Landreth Grau
Categories: Social Science
Type: BOOK - Published: 2021-01-01 - Publisher: Oxford University Press

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Successful nonprofit marketing can capture the attention of donors, volunteers, legislators, and service consumers. Recognition like this can lead to a successf
Nonprofit Marketing Best Practices
Language: en
Pages: 340
Authors: John J. Burnett
Categories: Business & Economics
Type: BOOK - Published: 2007-03-23 - Publisher: John Wiley & Sons

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From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate,
Strategic Marketing for Nonprofit Organizations
Language: en
Pages: 0
Authors: Alan R. Andreasen
Categories: Marketing
Type: BOOK - Published: 2008 - Publisher: Pearson

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For graduate courses in Nonprofit Marketing and Management. This best-selling text focuses on the impact of nonprofit marketing in the social sector and the gro
Nonprofit Marketing
Language: en
Pages: 382
Authors: Walter Wymer
Categories: Business & Economics
Type: BOOK - Published: 2006-03-06 - Publisher: SAGE

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This textbook presents marketing concepts which are then supported with real-world examples. Key features include: treatment of the most important marketing act