Strategic Marketing in Fragile Economic Conditions

Strategic Marketing in Fragile Economic Conditions
Author: Samanta, Irene
Publisher: IGI Global
Total Pages: 344
Release: 2014-06-30
Genre: Business & Economics
ISBN: 1466662336
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"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.


Strategic Marketing in Fragile Economic Conditions
Language: en
Pages: 344

Strategic Marketing in Fragile Economic Conditions

Authors: Samanta, Irene
Categories: Business & Economics
Type: BOOK - Published: 2014-06-30 - Publisher: IGI Global

GET EBOOK

"This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the in
Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities
Language: en
Pages: 428

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Authors: Bowen, Gordon
Categories: Business & Economics
Type: BOOK - Published: 2014-10-31 - Publisher: IGI Global

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For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The appl
Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy
Language: en
Pages: 656

Handbook of Research on Strategic Retailing of Private Label Products in a Recovering Economy

Authors: Gómez-Suárez, Mónica
Categories: Business & Economics
Type: BOOK - Published: 2016-06-20 - Publisher: IGI Global

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As the global market continues to recuperate from economic downfall, it is essential for private label products to find ways to compete with alternatives offere
Trends and Innovations in Marketing Information Systems
Language: en
Pages: 475

Trends and Innovations in Marketing Information Systems

Authors: Tsiakis, Theodosios
Categories: Business & Economics
Type: BOOK - Published: 2015-10-21 - Publisher: IGI Global

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Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that ar
Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1755

Digital Marketing and Consumer Engagement: Concepts, Methodologies, Tools, and Applications

Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2018-01-05 - Publisher: IGI Global

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Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies