Strategic Marketing Management in Asia

Strategic Marketing Management in Asia
Author: Syed Saad Andaleeb
Publisher: Emerald Group Publishing
Total Pages: 589
Release: 2016-12-22
Genre: Business & Economics
ISBN: 1786357453
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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.


Strategic Marketing Management in Asia
Language: en
Pages: 589

Strategic Marketing Management in Asia

Authors: Syed Saad Andaleeb
Categories: Business & Economics
Type: BOOK - Published: 2016-12-22 - Publisher: Emerald Group Publishing

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With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt
Strategic Marketing Management Cases
Language: en
Pages: 708

Strategic Marketing Management Cases

Authors: David W. Cravens
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Irwin Professional Publishing

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Cases in Strategic Marketing Management
Language: en
Pages: 0

Cases in Strategic Marketing Management

Authors: John A. Quelch
Categories: Arabiske lande
Type: BOOK - Published: 2001 - Publisher:

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For courses in International Marketing, Advanced Marketing Management, and Marketing Strategy. With fascinating cases and a rare insight into the business pract
Strategic Marketing
Language: en
Pages: 148

Strategic Marketing

Authors: Russell Abratt
Categories: Business & Economics
Type: BOOK - Published: 2018-07-04 - Publisher: Routledge

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This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic market
Strategic Marketing Cases in Emerging Markets
Language: en
Pages: 171

Strategic Marketing Cases in Emerging Markets

Authors: Atanu Adhikari
Categories: Business & Economics
Type: BOOK - Published: 2017-05-03 - Publisher: Springer

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This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s