Strategic Marketing Planning for the Small to Medium Sized Business

Strategic Marketing Planning for the Small to Medium Sized Business
Author: David Anderson
Publisher: Business Expert Press
Total Pages: 104
Release: 2012-02-14
Genre: Business & Economics
ISBN: 1606493744

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Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. Creating a strategic marketing plan for your business may appear to be a daunting task. Indeed, many business owners do not create a strategic marketing plan or the plan they create is flawed due to the lack of an actionable planning process. "Strategic Marketing Planning for the Small to Medium Sized Business" addresses these issues by providing both narrative marketing theory as well as workbook exercises. This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a true marketing plan, specifically tailored to an individual business. From developing or refining the company's mission, goals and strategies to implementing tactics and creating budgets, this book provides the information and framework needed to develop a sound marketing plan that will help your business grow.


Strategic Marketing Planning for the Small to Medium Sized Business
Language: en
Pages: 104
Authors: David Anderson
Categories: Business & Economics
Type: BOOK - Published: 2012-02-14 - Publisher: Business Expert Press

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Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. W
Strategic Marketing Planning for the Small to Medium-sized Business
Language: en
Pages:
Authors: David W. Anderson
Categories: Small business marketing
Type: BOOK - Published: 2012 - Publisher:

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Eighty percent of small to medium sized new businesses fail within 2 years of their inception. Ninety percent of businesses close after 10 years of operation. W
The One Week Marketing Plan
Language: en
Pages: 322
Authors: Mark Satterfield
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: BenBella Books

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You've been told that marketing requires months of analysis, weeks of brainstorming, and years of consistent implementation. Satterfield shows that one week is
Marketing Planning Strategies
Language: en
Pages: 436
Authors: Craig S. Rice
Categories: Business & Economics
Type: BOOK - Published: 1984 - Publisher:

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How to Develop a Strategic Marketing Plan
Language: en
Pages: 403
Authors: Norton Paley
Categories: Business & Economics
Type: BOOK - Published: 2017-09-29 - Publisher: Routledge

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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir