Strategic Public Relations Management
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Strategic Public Relations Management
| Author | : Erica Weintraub Austin |
| Publisher | : Routledge |
| Total Pages | : 428 |
| Release | : 2006-11-06 |
| Genre | : Business & Economics |
| ISBN | : 1135603634 |
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Helps readers move from a tactical public-relations approach to a strategic management style. This book demonstrates skillful use of research and planning techniques, providing research methods that make use of the Internet and programs aiding data entry and analysis.
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Language: en
Pages: 428
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Type: BOOK - Published: 2006-11-06 - Publisher: Routledge
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Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new account
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As the media grows more ruthless, the role of public relations has become increasingly complex and critical. Savvy businesspeople know that how a company convey
Language: en
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Pages: 927
Type: BOOK - Published: 2017-11-30 - Publisher: SAGE Publications
Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the bet
