Strategic Retail Management And Brand Management
Download Strategic Retail Management And Brand Management full books in PDF, epub, and Kindle. Read online free Strategic Retail Management And Brand Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Strategic Retail Management and Brand Management
Author | : Doris Berger-Grabner |
Publisher | : Walter de Gruyter GmbH & Co KG |
Total Pages | : 456 |
Release | : 2021-10-25 |
Genre | : Business & Economics |
ISBN | : 3110543826 |
Download Strategic Retail Management and Brand Management Book in PDF, Epub and Kindle
In this book a comprehensive coverage of major retailing topics and contemporary issues in retailing and branding is given, including many cases and practical examples. Besides introducing the topic strategic planning in retailing and fundamentals in the fields of the marketing mix in retailing, this book builds on e-tailing and digitalization. Moreover, trends and developments in consumer behavior and consumers’ purchase decisions, especially in the fast moving consumer goods market, are explained. Furthermore, this book builds on the major topic strategic brand management and branding decisions in general and in particular within the retail landscape.
Strategic Retail Management and Brand Management Related Books
Pages: 456
Pages: 358
Pages: 402
Pages: 469
Pages: 180