Succeeding Like Success The Affluent Consumers Of Asia
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Succeeding Like Success: The Affluent Consumers of Asia
| Author | : Yuwa Wong |
| Publisher | : John Wiley & Sons |
| Total Pages | : 193 |
| Release | : 2007 |
| Genre | : Business & Economics |
| ISBN | : 0470822104 |
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Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years' time are systematically described
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