Successful Marketing Strategy for High-tech Firms

Successful Marketing Strategy for High-tech Firms
Author: Eric Viardot
Publisher: Artech House
Total Pages: 338
Release: 2004
Genre: Business & Economics
ISBN: 9781580537018
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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.


Successful Marketing Strategy for High-tech Firms
Language: en
Pages: 338

Successful Marketing Strategy for High-tech Firms

Authors: Eric Viardot
Categories: Business & Economics
Type: BOOK - Published: 2004 - Publisher: Artech House

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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t
Strategies for High-Tech Firms
Language: en
Pages: 395

Strategies for High-Tech Firms

Authors: P.M. Rao
Categories: Business & Economics
Type: BOOK - Published: 2015-01-28 - Publisher: Routledge

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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, fro
Successful Marketing Strategy for High-tech Firms, Third Edition
Language: en
Pages:

Successful Marketing Strategy for High-tech Firms, Third Edition

Authors: Eric Viardot
Categories:
Type: BOOK - Published: 2004 - Publisher:

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Marketing High Technology
Language: en
Pages: 235

Marketing High Technology

Authors: William H. Davidow
Categories: Business & Economics
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
Product Strategy for High Technology Companies
Language: en
Pages: 400

Product Strategy for High Technology Companies

Authors: Michael E. McGrath
Categories: Business & Economics
Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str