Successfully Doing Business/Marketing In Eastern Europe
Language: en
Pages: 246
Authors: V H Kirpalani
Categories: Business & Economics
Type: BOOK - Published: 2012-12-06 - Publisher: Routledge

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Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navig
Marketing in Central and Eastern Europe
Language: en
Pages: 130
Authors: Erdener Kaynak
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge

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Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr
Marketing Strategies for Central and Eastern Europe
Language: en
Pages: 257
Authors: Stewart Arnold
Categories: Religion
Type: BOOK - Published: 2020-09-10 - Publisher: Routledge

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This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to dif
The Central and Eastern European Markets
Language: en
Pages: 136
Authors: Petr Chadraba
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher: Psychology Press

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The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new ma
The Routledge Companion to European Business
Language: en
Pages: 462
Authors: Gabriele Suder
Categories: Business & Economics
Type: BOOK - Published: 2018-07-18 - Publisher: Routledge

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International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that