Summary Ben Jerrys The Inside Scoop Fred Chico Lager

This work offers a summary of the book ""BEN & JERRY'S: THE INSIDE SCOOP, How Two Real Guys Built a Business with a Social Conscience and a Sense of Humor"" by Fred ""Chico"" Lager. Fred ""Chico"" Lager is a former CEO of the Ben & Jerry's ice cream company. He joined the company in 1982, and together with Ben Cohen and Jerry Greenfield, he built this successful company. In Ben & Jerry's: The Inside Scoop, Fred ""Chico"" Lager tells his own experiences creating this brilliant business. Indeed, in less than 15 years, Ben & Jerry's grew from an ice cream parlor in an abandoned gas station in.