Summary Of Allan Dibs Lean Marketing
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Summary of Allan Dib's Lean Marketing
Author | : Milkyway Media |
Publisher | : Milkyway Media |
Total Pages | : 59 |
Release | : 2024-06-26 |
Genre | : Business & Economics |
ISBN | : |
Download Summary of Allan Dib's Lean Marketing Book in PDF, Epub and Kindle
Get the Summary of Allan Dib's Lean Marketing in 20 minutes. Please note: This is a summary & not the original book. "Lean Marketing" by Allan Dib explores the application of lean manufacturing principles to marketing, emphasizing efficiency and value creation. The book recounts the author's experiences, including a pivotal conference in León, Mexico, and delves into the history of lean manufacturing, pioneered by Toyota. Lean marketing aims to eliminate waste and focus on creating value for the target market, contrasting with traditional mass marketing...
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