Sustainable Marketing of Cultural and Heritage Tourism

Sustainable Marketing of Cultural and Heritage Tourism
Author: Deepak Chhabra
Publisher: Routledge
Total Pages: 253
Release: 2010-04-19
Genre: Business & Economics
ISBN: 1136997407

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.


Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 253
Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn fro
Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 404
Authors: Deepak Chhabra
Categories: Business & Economics
Type: BOOK - Published: 2010-04-19 - Publisher: Routledge

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Cultural attractions play an important role in tourism at all levels, and attract huge numbers of tourists interested in heritage and the arts. Cultural Heritag
Sustainable Marketing of Cultural and Heritage Tourism
Language: en
Pages: 238
Authors:
Categories: Cultural property
Type: BOOK - Published: 2010 - Publisher:

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Cultural and Heritage Tourism
Language: en
Pages: 332
Authors: Acqwon Fuller
Categories:
Type: BOOK - Published: 2018-06-11 - Publisher: Scientific e-Resources

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Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending
Botswana Cultural Heritage and Sustainable Tourism Development
Language: en
Pages: 438
Authors: Byron A. Brown
Categories: Social Science
Type: BOOK - Published: 2020-04-16 - Publisher: Cambridge Scholars Publishing

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This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference. With