Sustainable Marketing Of Cultural And Heritage Tourism
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Sustainable Marketing of Cultural and Heritage Tourism
Author | : Deepak Chhabra |
Publisher | : Routledge |
Total Pages | : 253 |
Release | : 2010-04-19 |
Genre | : Business & Economics |
ISBN | : 1136997407 |
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The book first explains the dynamics of cultural heritage with its authenticity underpinnings, marketing, and tourism, and proposes a strategic praxis drawn from core sustainable principles.
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Language: en
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Today, tourism has become one of the largest and fastest growing industries accounting for nearly 700 million people travelling all over the world and spending
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This book considers cultural heritage and the sustainable development of tourism from an African perspective, with Botswana as the main point of reference. With