Symbolic Values of Foreign Language Use
Language: en
Pages: 309
Authors: Harald Haarmann
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2011-09-12 - Publisher: Walter de Gruyter

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CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully select
Symbolic Value and Greek Foreign Language Learner Investment in Multilingualism
Language: en
Pages: 185
Authors: Elpida Petraki
Categories:
Type: BOOK - Published: 2019 - Publisher:

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Since Greece entered the EU, language learning has become prominent and gained further momentum in the context of modern globalized economy. Acknowledging the i
Status and Function of Languages and Language Varieties
Language: en
Pages: 680
Authors: Ulrich Ammon
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2012-06-25 - Publisher: Walter de Gruyter

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The Role of Language and Symbols in Promotional Strategies and Marketing Schemes
Language: en
Pages: 359
Authors: Epure, Manuela
Categories: Business & Economics
Type: BOOK - Published: 2018-09-28 - Publisher: IGI Global

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In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse la
Foreign Languages in Advertising
Language: en
Pages: 263
Authors: Jos Hornikx
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2019-12-17 - Publisher: Springer Nature

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This book presents a comprehensive account of the use and effects of foreign languages in advertising. Based on consumer culture positioning strategies in marke