Ten Key Customer Insights
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Ten Key Customer Insights
Author | : Robert Schieffer |
Publisher | : South Western Educational Publishing |
Total Pages | : 280 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
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Develop effective marketing strategies and tactics, by gaining deeper insights into the perceptions, needs, motivations and preferences of your target customers with CUSTOMER INSIGHTS: UNLOCKING THE MIND OF THE MARKET. Companies that implement these strategies and tactics can expect to attract and retain more customers, grow their share of market, increase the productivity of their marketing efforts, and increase their profitability.
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For instance, why do consumers repeatedly purchase a particular brand or, in some cases, why do they switch from one product to another? In this compact, concis