Testing 1 2 3
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Testing 1 - 2 - 3
Author | : Johannes Ledolter |
Publisher | : Stanford University Press |
Total Pages | : 326 |
Release | : 2007 |
Genre | : Business & Economics |
ISBN | : 9780804756129 |
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This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.
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