The 4 Rs Of Asian Shopping Centre Management
Download The 4 Rs Of Asian Shopping Centre Management full books in PDF, epub, and Kindle. Read online free The 4 Rs Of Asian Shopping Centre Management ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
The 4 Rs of Asian Shopping Centre Management
Author | : Keng Neo Lynda Wee |
Publisher | : Cavendish Square Publishing |
Total Pages | : 284 |
Release | : 2005 |
Genre | : Business & Economics |
ISBN | : |
Download The 4 Rs of Asian Shopping Centre Management Book in PDF, Epub and Kindle
The book is divided into four sections discussing the four Rs: Getting it Right, Doing it Right, Opening it Right and Keeping it Right. Two additional sections describe the contemporary issues facing shopping centre management and the retail scenes in Singapore and West Malaysia.Getting It Right -- introduces the types of shopping centres found in Asia and its evolution over the years. Doing it Right -- reveals how different components of a marketing plan translate into successful shopping centres. Opening It Right -- offers tips on generating awareness of the opening day of a shopping centre. Keeping It Right -- shows how correct management of daily operations of a shopping centre is a key factor to its success. The last two sections talks about current developments on shopping centre management in Singapore and Malaysia, including topics such as fengshui, SARS (Severe Acute Respiratory Syndrome) and REITS (Real Estate Investment Trusts). Short write-ups on the retail scenes in Singapore and Malaysia are also provided. READERSHIP: Shopping centre managers, real estate investors, retailers, researchers, tertiary students and the general public interested in the operation of a shopping centre.
The 4 Rs of Asian Shopping Centre Management Related Books
Pages: 284
Pages: 303
Pages: 87
Pages: 360
Pages: 132