The Advertising Business
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The Advertising Business
| Author | : John Philip Jones |
| Publisher | : SAGE |
| Total Pages | : 564 |
| Release | : 1999-02-10 |
| Genre | : Business & Economics |
| ISBN | : 9780761912392 |
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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and extends the concept to new areas such as political marketing, green marketing and the arts.
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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is
