The Advertising Concept Book

The Advertising Concept Book
Author: Pete Barry
Publisher:
Total Pages: 276
Release: 2008
Genre: Business & Economics
ISBN:

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An essential introduction to the field for all students in advertising, communications, marketing, and allied fields, and an invaluable reference for professionals.


The Advertising Concept Book
Language: en
Pages: 0
Authors: Pete S. Barry
Categories: Advertising
Type: BOOK - Published: 2012 - Publisher:

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"Why not be the mastermind behind the next memorable ad? The Advertising Concept Book is your guide to great thinking."--Dynamic Graphics + Create
The Advertising Concept Book
Language: en
Pages: 0
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-09-08 - Publisher: National Geographic Books

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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of
Advertising Concept Book 3E: Think Now, Design Later (Third)
Language: en
Pages: 320
Authors: Pete Barry
Categories: Business & Economics
Type: BOOK - Published: 2016-08-10 - Publisher: Thames & Hudson

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The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of
The Advertising Concept Book
Language: en
Pages: 0
Authors: Pete Barry
Categories: Advertising
Type: BOOK - Published: 2016-08 - Publisher:

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In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: con
Advertising
Language: en
Pages: 0
Authors: George Felton
Categories: Advertising
Type: BOOK - Published: 2006 - Publisher:

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"How to find the ideas that make for great ads and deliver them in fresh, memorable, persuasive ways. Ideas are what make advertising great, but they're elusive