The Anatomy Of Humbug
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The Anatomy of Humbug
| Author | : Paul Feldwick |
| Publisher | : Troubador Publishing Ltd |
| Total Pages | : 208 |
| Release | : 2015-02-28 |
| Genre | : Business & Economics |
| ISBN | : 1784628468 |
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How does advertising work? Does it have to attract conscious attention in order to transmit a 'Unique Selling Proposition'? Or does it insinuate emotional associations into the subconscious mind? Or is it just about being famous... or maybe something else again?
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