The Bare Bones of Advertising Print Design
Language: en
Pages: 193
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2004-10-07 - Publisher: Rowman & Littlefield Publishers

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The Bare Bones of Advertising Print Design is an ideal handbook for beginning designers and students of advertising design/layout and desktop publishing. Robyn
The Bare Bones Introduction to Integrated Marketing Communication
Language: en
Pages: 316
Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Rowman & Littlefield

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This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book foc
Street-Smart Advertising
Language: en
Pages: 258
Authors: Margo Berman
Categories: Business & Economics
Type: BOOK - Published: 2010-09-16 - Publisher: Rowman & Littlefield Publishers

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Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The m
Advertising Design by Medium
Language: en
Pages: 493
Authors: Robyn Blakeman
Categories: Design
Type: BOOK - Published: 2022-03-28 - Publisher: Routledge

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Conceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how v
Advertising Campaign Design
Language: en
Pages: 257
Authors: Robyn Blakeman
Categories: Art
Type: BOOK - Published: 2011-08-15 - Publisher: Routledge

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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaig