The Best Digital Marketing Campaigns In The World Ii
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Language: en
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Type: BOOK - Published: 2011-06-03 - Publisher: Kogan Page Publishers
With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network adv
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Type: BOOK - Published: 2014-03-03 - Publisher: Kogan Page Publishers
In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most succes
Language: en
Pages: 344
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Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers
The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
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Pages: 304
Type: BOOK - Published: 2012-03-03 - Publisher: Kogan Page Publishers
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding
Language: en
Pages: 227
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Type: BOOK - Published: 2020-12-29 - Publisher: Taylor & Francis
This new edition continues to give students a foundation in the principles of digital audience engagement and data metrics across platforms, preparing them to a
