The Brand Gap
Language: en
Pages: 194

The Brand Gap

Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Peachpit Press

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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge th
The Brand Flip
Language: en
Pages: 196

The Brand Flip

Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2015-07-24 - Publisher: New Riders

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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
ZAG
Language: en
Pages: 171

ZAG

Authors: Marty Neumeier
Categories: Computers
Type: BOOK - Published: 2006-09-20 - Publisher: Pearson Education

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"When everybody zigs, zag," says Marty Neumeier in this fresh view of brand strategy. ZAG follows the ultra-clear "whiteboard overview" style of the author’s
The Designful Company
Language: en
Pages: 218

The Designful Company

Authors: Marty Neumeier
Categories: Business & Economics
Type: BOOK - Published: 2009-03-30 - Publisher: Peachpit Press

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Part manifesto, part handbook, THE DESIGNFUL COMPANY provides a lively overview of a growing trend in management–design thinking as a business competence. Acc
The 46 Rules of Genius
Language: en
Pages: 144

The 46 Rules of Genius

Authors: Marty Neumeier
Categories: Art
Type: BOOK - Published: 2014 - Publisher: Pearson Education

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Marty Neumeier, acclaimed author of The Brand Gap and other books on business creativity, has compressed decades of practical experience into The 46 Rules of Ge