The Brand Gap Revised Edition
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The Brand Gap
| Author | : Marty Neumeier |
| Publisher | : Peachpit Press |
| Total Pages | : 194 |
| Release | : 2006 |
| Genre | : Business & Economics |
| ISBN | : 9780321348104 |
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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
The Brand Gap Related Books
Language: en
Pages: 194
Pages: 194
Type: BOOK - Published: 2006 - Publisher: Peachpit Press
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge th
Language: en
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Type: BOOK - Published: 2005-08-04 - Publisher: Peachpit Press
THE BRAND GAP is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative
Language: en
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Language: en
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Type: BOOK - Published: 2015-07-24 - Publisher: New Riders
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip you
Language: en
Pages: 338
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Type: BOOK - Published: 2012-10-11 - Publisher: John Wiley & Sons
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig
