The Business And Management Of Convention And Visitor Bureaus
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The Business and Management of Convention and Visitor Bureaus
| Author | : Krzysztof Celuch |
| Publisher | : Goodfellow Publishers Ltd |
| Total Pages | : 188 |
| Release | : 2019-12-31 |
| Genre | : Business & Economics |
| ISBN | : 1911396811 |
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A clear and comprehensive guide to the wide range of techniques required by sales and marketing staff to effectively win meetings and events business for their destination. Accessible, global and informative, this is essential reading for all future business event and conference managers, destination managers as well clients and meeting planners.
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