The Business of Advertising

The Business of Advertising
Author: Clarence Moran
Publisher:
Total Pages: 264
Release: 1905
Genre: Advertising
ISBN:

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The Business of Advertising
Language: en
Pages: 264
Authors: Clarence Moran
Categories: Advertising
Type: BOOK - Published: 1905 - Publisher:

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The Advertising Business
Language: en
Pages: 564
Authors: John Philip Jones
Categories: Business & Economics
Type: BOOK - Published: 1999-02-10 - Publisher: SAGE

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This study provides an examination of the marketing technique of brand building. It covers aspects of brand management, brand equity, new and mature brands and
Selling the Dream
Language: en
Pages: 269
Authors: John M. Hood
Categories: Business & Economics
Type: BOOK - Published: 2005-10-30 - Publisher: Bloomsbury Publishing USA

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The process of producing goods and services is relatively easy to recognize as socially beneficial. But television ads? Telemarketers? Jingles? Junk mail? It is
Impacts of Online Advertising on Business Performance
Language: en
Pages: 262
Authors: Semerádová, Tereza
Categories: Business & Economics
Type: BOOK - Published: 2019-11-22 - Publisher: IGI Global

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Creating a brand´s image to ultimately sell promoted products has made digital advertising a key instrument for reaching marketing and business goals for many
Persuasive Advertising for Entrepreneurs and Small Business Owners
Language: en
Pages: 209
Authors: William Winston
Categories: Business & Economics
Type: BOOK - Published: 2014-02-04 - Publisher: Routledge

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Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Ad