The Challenger Customer
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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest res
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Type: BOOK - Published: 2011-11-10 - Publisher: Penguin
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeo
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Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest res
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Pages: 221
Type: BOOK - Published: 2013-09-12 - Publisher: Penguin UK
A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger Sale Everyone knows that the best way to
Language: en
Pages: 364
Pages: 364
Type: BOOK - Published: 2009-04-03 - Publisher: John Wiley & Sons
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and Expanded The second edition of the international best
