The Commercial Appropriation Of Fame
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The Commercial Appropriation of Fame
| Author | : David Tan |
| Publisher | : |
| Total Pages | : 342 |
| Release | : 2017 |
| Genre | : Celebrities |
| ISBN | : 9781108185288 |
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This book encourages a cultural understanding of the contemporary celebrity and analyses the laws governing the commercial appropriation of fame.
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Commercial exploitation of attributes of an individual's personality, such as name, voice and likeness, forms a mainstay of modern advertising and marketing. Su
