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The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It provides guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book is both theoretically sound and managerially useful. It is intended to appeal to both academic researchers and industry professionals and practitioners. Anyone with an interest in the enhancement of a destination's competitiveness from nations to small towns or regions will find this book invaluable.
The purpose of this book is to provide a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness.
Tourism marketing is a vital tool in promoting the overall health of the global economy. This brings necessary revenue to particular regions of the world that h
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effect
In fewer than three hundred years tourism has become a global service industry of great economic, cultural and political importance. Published to critical accla
"The aim of this study was to develop an insight into the importance and impact of the attributes which shape the competitiveness of tourism destinations. Resea