The Competitive Strategy
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Competitive Strategy
Author | : Michael E. Porter |
Publisher | : New York : Free Press ; Toronto : Maxwell Macmillan Canada |
Total Pages | : 424 |
Release | : 1980 |
Genre | : Business & Economics |
ISBN | : |
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Presents the comprehensive framework of analytical techniques to help a firm analyze its industry as a whole and predict the industry's future evolution, to understand its competitors and its own position ...