The Consumer Trap
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The Consumer Trap
| Author | : Michael Dawson |
| Publisher | : University of Illinois Press |
| Total Pages | : 228 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780252028090 |
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"Michael Dawson provides a step-by-step account of how the corporate marketing behemoth works and grows. Using first-hand evidence, he shows how big business marketing campaigns penetrate and alter the lives of ordinary Americans."--BOOK JACKET.
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Language: en
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American business is dysfunctional. Companies of all sizes follow the mistaken belief that their products and services are best sold through mega-customers with
