The Cowboy Hero And Its Audience
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The Cowboy Hero and Its Audience
Author | : Alf H. Walle |
Publisher | : Popular Press |
Total Pages | : 228 |
Release | : 2000 |
Genre | : Literary Criticism |
ISBN | : 9780879728120 |
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"Demonstrating how the methods of popular culture scholarship can be merged with those of marketing and consumer research, a mutually beneficial strategy of analysis is showcased."--BOOK JACKET.
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