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Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Google deal in context (how we consume) more than content (what we consume), displacing cultural producers, devaluing culturing products and monopolising consumer attention. Drawing on theoretical models across disciplines and rich in practical examples, this book charts an approach to marketing which challenges cultural producers to reclaim their place in the creative economy.
Technological and social change has transfigured the market for creative industries. A new generation of intermediaries including Amazon, Apple, Facebook and Go
From New York Times bestselling author Sam Kean comes incredible stories of science, history, finance, mythology, the arts, medicine, and more, as told by the P
Making Media uncovers what it means and what it takes to make media, focusing on the lived experience of media professionals within the global media, including
The Disappearing Male by Joan Lachkar, PhD, provides psychoanalytic/psychodynamic descriptions of eight different kinds of men who "disappear" from relationship
From the New York Times bestselling author of Something in the Water and Mr. Nobody comes “an unputdownable mystery about the nightmares that abound in the pu
